Registered: Oct 2003
Location: Cascadia
Posts: 5243

(Reuters) - Wal-Mart Stores Inc will cut food prices and mount a new ad campaign over the next six weeks, a threat to other U.S. grocers that sent an industry shares index down more than 2 percent on Friday.

A Morgan Stanley analyst first reported the world's largest retailer's plan, calling it a major setback for other U.S. grocers, and the company confirmed the promotions in an email.

"While this helps address Walmart's traffic woes, we view this as a major setback for the grocery stocks, which have been rallying on hopes of a return to more rational pricing," Morgan Stanley analyst Mark Wiltamuth wrote in a note on Friday.

The Standard & Poor's Food Retail Sub-Industry Index closed down 2.2 percent.

Walmart has used aggressive pricing in grocery and other units to bring shoppers into its stores. The grocery business is particularly pressured by such pricing, as its profit margins are already low.

http://www.reuters.com/article/idUSTRE62I39320100319

A good thing? Who knows. Maybe Wal-Mart will save the consumers who have been hung out to dry in this economic mess. Global conspiracy? Heh.

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